Chiacchiere

Advertising concept, 2026

My role:

Concept design, Animator, Model maker, Cook

Concept:

My idea was to think of a possible advertising campaign for this type of dessert. ​I tried to interpret the concept of "Chiacchiere" in two different ways. 
For the first approach, I focused on the emotions that characterize Carnival: joy, variety, movement, bright colors.
For the second, I tried to think of how to transform a fried, sugary, and therefore unhealthy dessert into something that convey a sense of elegant, lightness, cleanliness and captivating.

This little animation created for Carnival was made with "Chiacchiere," a typical Italian Carnival dessert made of sweet fried dough. 

Curiosity: the recipe is my grandmother's official one, taken from her personal coockbook. For me a small, but enormous heritage.

Areal Silk Chiacchiere

Kitchen's Backstage